Not Your Average Marketing Class!

Mar-3rd-2010

I had such a wonderful class today with the fabulous women in the Soul to Soul Marketing Mastery Program, Level 2 that I have to share some of it with you! We talk, we laugh, we support, we have fun, we grow, yes, even the coach!!

 As the title of this post says, this was NOT your average marketing class. Nope. Not even close. But then, I’m not your average marketing coach either. J

 Well, of course we did discuss the normal things like web site copy, domain names, using video, doing market research, and that kind of stuff. You know, the marketing part of the class.

 But the real fun and the real substance of the class happens when these women are willing to ‘let their panties show’, be vulnerable, and talk about the stuff that keeps them stuck. You see, you can collect all of the marketing knowledge and information in the Universe, but if you stay stuck in your “ooey gooey” as one of them calls it, you’ll never fulfill your purpose, passion, destiny, call it whatever you want. You KNOW what I’m talking about.

 So, behind Door #1 is the Belgian woman who calls herself the Venus Coach and does absolutely brilliant work helping women to love themselves and their bodies. And she’s stuck in the morass of an old relationship that was personal and professional and now is just professional. Got it? In other words, she still works in a business with her old lover. She’s grown so much with our work together and she needs to communicate to him that she can’t be that co-dependent helpmate she’s been to him any longer because it compromises her relationship with herself and her work.  Together with the other women, I help her to see that she’s already shifted into a new place with herself and is committed to being all that she can be. She simply needs to let him know that a new agreement is needed between them. And they both need to adjust to the new reality. By the time we decide that she could use one of her private sessions with me (they get three of those with the program) her energy has already shifted palpably and she’s just got to get the specifics down. Nice!!

 Behind Door #2 is another gifted woman, a health and wellness practitioner who also trains other healing practitioners. She’s excited and on fire with the process of taking her successful business onto the Internet and she’s taken great steps to do so—programs, products, etc. She wants to use video, which as we all know, is KING this year, but she discovered at a recent workshop that she freezes in front of the camera. She says when she was in high school she was a very natural, talented actress, and then she developed a crush on this boy and became very self-conscious and shut that down ….now she freezes. She’s ready to change this story and use video in marketing her work and so we’ll do some Matrix Re-imprinting to collapse the emotion around that old memory and get her game on again. She’s so happy that we can do this so she can move on down the road and not stay stuck!

 One more—Door #3, this woman has over two decades of experience as a powerful healer, has overcome her own deeply wounded past to work with others who need transformation and healing. She says she gets going on a project for her new business and then hits the wall….stops dead. She sees how she distracts and derails herself with old stories. What she didn’t see was how out of balance she is with regard to the self-nurturing / enabling polarity. And how she fools herself into avoiding what needs doing in an unconscious attempt to protect a younger, seemingly fragile part of herself. She was thrilled with the new insight that this younger self is not so fragile and can be brought forward as a potent and helpful part of herself. Bingo! She feels she can now bring loving kindness to herself and know that she can and will and does shift her energy and old patterns into more functional ones that allow her to fully step into her role as a teacher of healers. She was excited. Wow.

 Woven into all of this, like I said, is talk of web sites, domain names, shopping carts, software, hardware, tribes, newsletters, programs, project timelines, etc. And that is extremely valuable information that I share with them, but unless the deeper transformational work happens and creates true and lasting change, none of that other stuff will amount to a hill of beans. Know what I mean? Because stuck is stuck no matter how you slice it.

 So, I wanted you to get the flavor of ‘not your average marketing class’. Hope you’re turned on by the possibilities for yourself and your business. I know I am! How I do love my work!!

 Blessings,

Jan Masters, The Everyday Joy Coach

www.EverydayJoy.com

and

www.SoultoSoulMarketing.com

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