I love Usher and his music. He is so real, warm and such a huge talent and presence. And now that I watched him give advice to American Idol hopefuls I understand more about what makes him so great.
He was so gracious and encouraging and warm to the young people meeting him and receiving his support and advice about how to improve their performances for the show. The main piece of wisdom he repeated over and over to almost every one of those American Idol singers was to find a way to make their performance personal.
He told one young man to ‘sing to this woman’ as he outlined the shape of a woman in the air with his hands. He told another young woman to use her story that gets triggered by the song she chose, as she talked with him through her tears after singing her chosen song for him. One after another got the same advice in different words: come from your heart, use your story, make it personal, connect with one person and you’ll connect with them all.
What I loved about this is that this is the very same advice I give to the heart-centered business owners I work with in the Soul to Soul Marketing program. What I know is what Usher knows: if you make your message too generic in trying to reach everyone, you’ll connect with no one. You must come from your truth to their truth. No matter how much talent or how many gifts you have to offer, they’ll fall on deaf ears if you don’t make it personal.
Come from your pain to the pain of just one person you know, or can imagine, and the truth in your message will be felt. You’ve got to keep it real if you want to connect in a personal way to the ones who need your help.
There’s not much more to say about this than that. Usher is right, use those tears, let that pain carry your words, allow your heart to be revealed and vulnerable, and you’ll get your message across. That’s what Soul to Soul Marketing is all about.
Let me know what you think about this….
Blessings!
Jan Masters, The Everyday Joy Coach
www.EverydayJoy.com
www.SoultoSoulMarketing.com
